Learn more about psychology with this collection
How to handle conflicts
How to identify and regulate emotions
How to develop self-awareness
Self-reflection can help you to see where you are on the spectrum of ambiguity. Think of a time when you had to decide with limited information. How did you address it? How did you feel while trying to make a choice? Which option did you choose?
If you have low levels of tolerance for ambiguity:
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People have different tolerance levels for ambiguity - the tendency to view ambiguous circumstances as desirable.
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Research shows that when we have to decide between two possible outcomes, one with a known probability and one with an unknown probability, we tend to choose the option with the known probability.
We skip over the difficult part of making estimates or gues...
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The ambiguity effect influences our shopping habits. Research shows that people tend to choose products and services from well-known brands because they think that known brands have better quality products.
The buyer faces three potential consequences:
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