Learn more about psychology with this collection
How to handle conflicts
How to identify and regulate emotions
How to develop self-awareness
How to overcome the ambiguity effect
Self-reflection can help you to see where you are on the spectrum of ambiguity. Think of a time when you had to decide with limited information. How did you address it? How did you feel while trying to make a choice? Which option did you choose?
If you have low levels of tolerance for ambiguity:
- Practice mindfulness. Be aware of your emotions.
- Make time to think about the decisions you need to make.
- Embrace creative solutions instead of getting stuck in fear.
- Articulate what you want the outcome to be.
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Different tolerance levels for ambiguity
People have different tolerance levels for ambiguity - the tendency to view ambiguous circumstances as desirable.
- Those with a low tolerance for ambiguity tend to see the unknown as bad or threatening.
- Individuals with a high tolerance for ambiguity
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The ambiguity effect
Research shows that when we have to decide between two possible outcomes, one with a known probability and one with an unknown probability, we tend to choose the option with the known probability.
We skip over the difficult part of making estimates or gues...
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The impact of the ambiguity effect
The ambiguity effect influences our shopping habits. Research shows that people tend to choose products and services from well-known brands because they think that known brands have better quality products.
The buyer faces three potential consequences:
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Other curated ideas on this topic:
How to avoid the projection bias
- Check your emotional temperature. When you have to make decisions in this state, take a moment to check your temperature before doing so. How are you feeling right this second? Do you think you are in a “hot” state of mind?
- Cool off. If you think yo...
Make the shift
... from a blame-based mindset to one of solutions and collaboration.
When you're feeling stuck, unfulfilled or disconnected from who you are, it can be easier to blame outside circumstances and people.
Take a step back in every situation and ask yourself what you did to al...
How to manage the framing effect
- Consider the current frame: Be aware of marketing language when you are shopping for a product.
- Reverse the frame: Take the current frame and state it in the opposite way.
- Reframe the options: There may be more than two alter...
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