Learn more about product with this collection
How to align stakeholders
Best practices in product management leadership
How to create value together
You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You create innovative product plans that address real user needs.
You make the right judgments, repeatedly. You tell the story of what we’re building, how we’ll get there, why it will be awesome, and why we’ll win. You drive alignment: with the development team, within the team, across teams, cross-functionally, with your manager, with your reports if you’re a manager
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You drive execution and remove roadblocks. You ensure the product is world-class.
You convince other people to do what you need them to do for the good of the product.
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You ensure that everyone — your manager, Execs, ops, teams down the hallway — knows who you are and what your team is doing.
You build relationships that help the team get things done.
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You are open, honest, and fair. You build trust, credibility, and respect with the team. You act with integrity. You do not politick or backstab.
You create a strong team with high morale and build camaraderie. People like working with you. You make others around you better.
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Your success is the success of the product. You’re accountable for devising and executing a winning plan — no excuses. I can give you a problem statement, but you’re the one who determines what your job is.
You don’t get driven around by the team; you figure out what the team needs, and you deliver that. If there are gaps in vision, strategy, execution, impact, communication, visibility, team culture, team capabilities, or anything else, you own them.
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