Allison Burnett - Deepstash
7 days with Seth Godin

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How to develop a growth mindset

How to think creatively and outside the box

How to embrace change

7 days with Seth Godin

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Allison Burnett

  • Every release must be Easy-To-Use, provide value for your customers, and not frustrate them. 
  • Always ask questions, don’t make assumptions, and do research to make the right decisions for your product area.
  • While getting metrics on the product is always key, it’s important to remember ‘the why.’ Why are your customers using the product this way? How are they using the product to do whatever they need to do? Getting data is one thing; understanding the data and your customers is another.

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EVAN MICHNER

A team could deliver more value to customers by shipping the first version than by sitting around perfecting it. Cast the vision, build the version. Keep iterating, keep shipping!

EVAN MICHNER

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Ramin Shokrizadeh

  • Funnel and segmentation analysis is key to SaaS product optimization. Focus on understanding data more generally and teach yourself how to write SQL queries. These skills will pay off tenfold.
  • A healthy Saas funnel is one that has a low and sustainable Churn rate with customers who a...

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Jill Renwick

On measuring success:

  • Overall client sentiment. Are clients seeing value in the platform? Are we solving an actual problem for them? Are we easily replaceable? 
  • Client retention 
  • Overall platform usage. How often are clients logging in and using key features?&...

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Evan Michner

  • As a Saas PM, look at a problem carefully from all angles to pave the right path forward. When a PM can go on vacation and trust the team to make the right decisions for the customer, that’s success in my book. It means that the PM has done a great job of communicating the problem and metric...

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Olexandr Prokhorenko

  • Stay sharp with technology and have a Holistic view of Technologies around you. Your goal should be to offer an end-to-end experience.
  • Measure success with profitability and cash growth. A general rule of thumb is if your LTV is at least four times your CAC, you can recover the CAC ...

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Sue Raisty

  • Track the number of meaningful customer contacts each PM has per week. It fundamentally changes PM behavior.

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vikell

Amenity horticulturist

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Rules For Great Metrics

  1. Use retention as a way to assess your market-product fit, as it tells you how valuable the customers find your product after they stop using it.
  2. Understand the steps your customers have to take to get to your product, and if you can eliminate extra steps.
  3. Focus on key data...

2. Product-Market Fit

2. Product-Market Fit

During this stage you validate the assumptions underlying your value proposition, and discover what customers really care about. This is a long and iterative process.

Product-market fit happens when you have evidence that your product is creating va...

Onboarding Metrics

When new customers begin using your product, they are not completely convinced until they start realising the value from it. Onboarding is not just about getting your customer familiar with the product.

It is also about hand-holding the customer in the initial usage which fits right in the...

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