Sue Raisty

• Funnel and segmentation analysis is key to SaaS product optimization. Focus on understanding data more generally and teach yourself how to write SQL queries. These skills will pay off tenfold.
• A healthy Saas funnel is one that has a low and sustainable Churn rate with customers who a...

On measuring success:

• Overall client sentiment. Are clients seeing value in the platform? Are we solving an actual problem for them? Are we easily replaceable? 
• Client retention 
• Overall platform usage. How often are clients logging in and using key features?&...

• Every release must be Easy-To-Use, provide value for your customers, and not frustrate them. 
• Always ask questions, don’t make assumptions, and do research to make the right decisions for your product area.
• While getting metrics on the product is always key, it’s importa...

• As a Saas PM, look at a problem carefully from all angles to pave the right path forward. When a PM can go on vacation and trust the team to make the right decisions for the customer, that’s success in my book. It means that the PM has done a great job of communicating the problem and metric...

• Stay sharp with technology and have a Holistic view of Technologies around you. Your goal should be to offer an end-to-end experience.
• Measure success with profitability and cash growth. A general rule of thumb is if your LTV is at least four times your CAC, you can recover the CAC ...