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The Stinky cow principle: stories connect better with audiences when you convey your inciting incident as a scene. "i decided to start a high-quality printing shop," a woman named Melinda said during a recent workshop. "if you want to deliver quality work that made people happy, I would have to quit and open my own shop," she said.
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A Millennial Digital marketer named Max told the story of how he came to his profession. The story, as Max told it, made him come off as a bit of a Quitter. Can you describe the moment you knew you weren’t cut out for the film business? he told the class about a Van, the discovery Channel, and a Sme...
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The Stinky cow principle makes any business or personal story more effective at connecting with people.
Stories connect better with audiences when you convey your inciting incident as a scene—especially when it involves suffering, failure, disillusionment or struggle on your part.
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When you’re telling a story—whether writing a novel or relating recent events to a colleague—you’re constantly making a choice between the two narrative modes that writers call scene and summary.
“I took the cold keys out of my pocket, pressed the automatic unlock button, ...
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