The Stinky Cow Principle: How to Tell Stories that Make People Trust You

A Millennial Digital marketer named Max told the story of how he came to his profession. The story, as Max told it, made him come off as a bit of a Quitter. Can you describe the moment you knew you weren’t cut out for the film business? he told the class about a Van, the discovery Channel, and a Smelly cow.

The Stinky cow principle: stories connect better with audiences when you convey your inciting incident as a scene. "i decided to start a high-quality printing shop," a woman named Melinda said during a recent workshop. "if you want to deliver quality work that made people happy, I would have to quit and open my own shop," she said.