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A Millennial Digital marketer named Max told the story of how he came to his profession. The story, as Max told it, made him come off as a bit of a Quitter. Can you describe the moment you knew you weren’t cut out for the film business? he told the class about a Van, the discovery Channel, and a Smelly cow.
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The Stinky cow principle: stories connect better with audiences when you convey your inciting incident as a scene. "i decided to start a high-quality printing shop," a woman named Melinda said during a recent workshop. "if you want to deliver quality work that made people happy, I would have to quit and open my own shop," she said.
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The Stinky cow principle makes any business or personal story more effective at connecting with people.
Stories connect better with audiences when you convey your inciting incident as a scene—especially when it involves suffering, failure, disillusionment or struggle on your part.
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When you’re telling a story—whether writing a novel or relating recent events to a colleague—you’re constantly making a choice between the two narrative modes that writers call scene and summary.
“I took the cold keys out of my pocket, pressed the automatic unlock button, and heard the doors snap open” is scene.
“I drove to work” is summary.
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10 Simple Rules of Visual Storytelling
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