Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
3rd Party Reference
Share a relevant use-case or customer story that pertains to the situation and pain you just summarized.
The key is making sure your use case is relevant, and matches to a pain they are currently facing that you just identified. Know customer stories that you can share through a story.
6
21 reads
MORE IDEAS ON THIS
Questions are fundamental to the selling process
Where many salespeople fail is listening to the response of their question. If you’re too focused on what you’re going to ask next, you aren’t having a conversation, you’re running through a checklist.
Customers don’t care about features! They care about figuring ou...
7
40 reads
The Perfect Discovery Call
- Preparation. Do research on the person you’ll be speaking with.
- Strong opener to set the tone: The best start to a sales call accomplishes three things: sets the expectations of what will be accomplished and the time allotted to meet.
7
24 reads
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IDEAS CURATED BY
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Other curated ideas on this topic:
Fear hacking
Fear hacking implies picturing the worst-case scenario and making sure, through action, that you are able to manage any difficult situation that can arise.
The first step after having imagined this scenario, is to create a plan to fight it if this should come true.
Where Do You Start the Situation?
The key characteristic of all opening Situation sentences is that they anchor you in a specific time and place, and thus establish the base for a story to come.
You begin writing the Situation by making a statement about the subject with wh...
Closing thoughts
Getting your taxes right is essential.
- That’s why it's recommended to get professional help calculating your tax bill if you have any doubts. This may be the case if you’ve been trading and not just investing.
- The tax implications of regular trading are much more complicated....
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