3. Depth of Use

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...

Managing by outcome is only as good as the defined outcome. There are 3 types, starting from the general to the actionable:

• Business outcomes start with financial metrics(revenue, costs) or market share. 
• Product outcomes. Measure how the produ...

• Problem hypothesis: summarizes a situational or contextual analysis of the proposed problem and target end-user population. 
• Stakeholder map: key individuals or groups that have a stake in, directly influence, or are impacted by the assumed problem.