Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them.
Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn reciprocates the liking.
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Similar ideas to The Benjamin Franklin Effect Mechanism
Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.
But the reverse effect is also true - we come to hate our victims, which helps to...
It happens when asking someone for a favor makes them like you more.
This is believed to work because our brains try to solve the dissonance between helping someone and not being interested in their well-being by liking them.
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