Using The Benjamin Franklin Effect

  • Remember that thefavor matters more than its scope. In most cases, the increase in rapport comes from the fact that the other person does you a favor.
  • Use reciprocity, by performing a small favor shortly before asking for one.
  • After asking for a favor, perform a small favor in return, to increase the likelihood of being helped again.
  • Be realistic with regards to whoyou asking for favors and what you are asking for.
  • Remember that how you ask for the favor is also important and affects your success rates. In most cases being kind and polite is the ideal.

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