Behind The Ben Franklin Effect

The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.

The request creates a contradiction and then discomfort for the person who dislikes you. And that pushes one to readjust their way of thinking. 

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The Ben Franklin Effect and Cognitive Dissonance - Exploring your mind

The Ben Franklin Effect and Cognitive Dissonance - Exploring your mind

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