The Mechanism Behind The Ben Franklin Effect
Most believe that this effect results from cognitive dissonance - when a behavior (helping someone) contradicts our beliefs (disliking the helped one).
To lessen the unpleasantness of the contradiction, our brains think that we may like that person.
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Behind The Ben Franklin Effect
The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.
The request creates a contradiction and then discomfort for the person who dislikes you. And that ...
The Ben Franklin Effect
It happens when asking someone for a favor makes them like you more.
This is believed to work because our brains try to solve the dissonance between helping someone and not being interested in their well-being by liking them.
The Benjamin Franklin Effect Mechanism
Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them.
Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn recip...
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