The Mechanism Behind The Ben Franklin Effect - Deepstash
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The Mechanism Behind The Ben Franklin Effect

Most believe that this effect results from cognitive dissonance - when a behavior (helping someone) contradicts our beliefs (disliking the helped one).

To lessen the unpleasantness of the contradiction, our brains think that we may like that person.

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The Reverse Ben Franklin Effect

Research indicates that the meaner you are to someone, the more you’ll dislike them—even without real cause.

This reverse Ben Franklin effect may help explain how soldiers are able to kill enemies, why prison staff can become needlessly cruel to inmates, and generational f...

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The Ben Franklin Effect

It happens when asking someone for a favor makes them like you more.

This is believed to work because our brains try to solve the dissonance between helping someone and not being interested in their well-being by liking them.

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I’ve got 99 problems and I’m not dealing with any of them.

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Behind The Ben Franklin Effect

The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.

The request creates a contradiction and then discomfort for the person who dislikes you. And that ...

The Ben Franklin Effect

It happens when asking someone for a favor makes them like you more.

This is believed to work because our brains try to solve the dissonance between helping someone and not being interested in their well-being by liking them.

The Benjamin Franklin Effect Mechanism

Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them. 

Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn recip...

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