The Ben Franklin Effect

It happens when asking someone for a favor makes them like you more. 

This is believed to work because our brains try to solve the dissonance between helping someone and not being interested in their well-being by liking them.

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The Ben Franklin effect - Quartz Obsession

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qz.com
The Ben Franklin effect - Quartz Obsession

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  • The Benjamin Franklin Effect Mechanism

    Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them.  Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn reciprocates the liking.

    Harness the power of the 'Ben Franklin Effect' to get someone to like you

  • Facts Related To The Ben Franklin Effect

    Research shows that being kind to someone increases how much you like that person. Being asked a favor can make one feel acknowledged for their expertise, which can cause them to develop more positive feelings toward the person asking for help. The negative Benjamin Franklin effect happens when people who do something negative to someone will increase the degree to which they dislike that person, in order to justify their negative actions to themselves.

    The Benjamin Franklin Effect: How to Build Rapport by Asking for Favors

  • Behind The Ben Franklin Effect

    The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them. The request creates a contradiction and then discomfort for the person who dislikes you. And that pushes one to readjust their way of thinking. 

    The Ben Franklin Effect and Cognitive Dissonance - Exploring your mind

  • The Ben Franklin Effect Mechanism

    Most believe that this  effect results from cognitive dissonance - when a behavior (helping someone) contradicts our beliefs (disliking the helped one).  To lessen the unpleasantness of the contradiction, our brains think that we may like that person.

    The Ben Franklin effect - Quartz Obsession