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The Ben Franklin Effect

The Ben Franklin Effect

It happens when asking someone for a favor makes them like you more.

This is believed to work because our brains try to solve the dissonance between helping someone and not being interested in their well-being by liking them.

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MORE IDEAS FROM THE SAME ARTICLE

Most believe that this effect results from cognitive dissonance - when a behavior (helping someone) contradicts our beliefs (disliking the helped one).

Research indicates that the meaner you are to someone, the more you’ll dislike them—even without real cause.

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