The Ben Franklin Effect
It happens when asking someone for a favor makes them like you more.
This is believed to work because our brains try to solve the dissonance between helping someone and not being interested in their well-being by liking them.
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The Mechanism Behind The Ben Franklin Effect
Most believe that this effect results from cognitive dissonance - when a behavior (helping someone) contradicts our beliefs (disliking the helped one).
To lessen the unpleasantness of the contradiction, our brains...
Facts Related To The Ben Franklin Effect
- Research shows that being kind to someone increases how much you like that person.
- Being asked a favor can make one feel acknowledged for their expertise, which can cause them to develop more positive feelings toward the person asking for help.
- The negative Benj...
Behind The Ben Franklin Effect
The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.
The request creates a contradiction and then discomfort for the person who dislikes you. And that ...
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