Marketing and the goal of marketing - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Marketing and the goal of marketing

Marketing and the goal of marketing

The goal of marketing is to manage perception and change the behavior of your target audience. All marketing activities and every aspect of marketing fall under the goals of managing perception, changing behavior, or both.

A marketing campaign is a process that includes a series of activities or steps designed to alter the perception and behavior of customers or prospects.

1

STASHED IN:

2

MORE IDEAS FROM THE SAME ARTICLE

Start with the target customer, market segmentation, and only then moves to messaging and channels.

Before designing your next marketing campaign, make sure you answer the following questions:

  • Who is your target customer?
  • What is the goal of your current ...

Journeys and the pattern of customer/prospect engagement are more insightful than first-touch /last-touch attribution analysis.

An account-based marketing strategy can help narrow your market even further and focus on reaching your target on many levels in organizations with different value-based messages for each stakeholder

The absence of a marketing playbook leads to the biggest mistakes that companies make in designing marketing campaigns — they focus on marketing channels rather than the target customer.

In some companies, even teams are structured around channels — pa...

Before building any marketing campaign, companies need to have a solid marketing foundation. 

This foundation should include strategic messaging, ideal customer profiles, and competitive positioning. It is only on this solid foundation that effective marketing campaigns can be buil...

Segmentation is crucial to running effective and efficient marketing campaigns.

It’s worth exploring how your market can be segmented into an economically viable set of customers.

IDEA ABOUT

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

Marketing Strategy Definition

Different types of marketing strategies are designed to achieve different goals. 

  • You can use your marketing strategy to target consumers at different stages in the sales funnel. 
  • You can use the metrics you generate from these strategies to pin down your customer buying journe...

6

STASHED IN:

42

Growth marketers need to bring a specialized skillset to the table to do this work:

  • Strong understanding of existing and emerging channels, including where and how to show up. Growth marketers accomplish their mission through a toolkit of levers that define the who (au...

1

STASHED IN:

7

published 5 ideas

Growth Marketing is buzzy! Reforge does a great job of defining it here.

0 Comments

What is Market Segmentation?

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit your brand:

  • Creating hyper-targeted ads
  • Building stronger relationships with custome...

6

STASHED IN:

40