Design is not separate from business—design is the business

Design Thinking encompasses five steps that all come back to solving the user’s problems:

• Empathize. In order to design with a user focus, product designers first conduct research to learn about who they are designing for.
• Define. Based on u...

In 2021 and beyond, ethical design will become a priority for businesses—especially when it comes to designing and manufacturing consumer products. Designers will lead the way to building a new consumer paradigm, one where a product’s story is as important as its price tag.

Most designers are familiar with Dieter Rams’ principle “Good design is as little design as possible.”

Quote “it’s plain and simple” is a common phrase, but what does that actually mean?

In fact, many designers strive to create things with a “simple” design or even ones that are see...