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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Thinking about design in terms of the exchange of value, is the path to thinking about the whole problem. Even if a designer is making choices about a small part, they should be thinking about the whole.
Otherwise, they risk contributing to a beautiful experience that exploits people, or to a beautiful experience that fails.
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To the extent that the business takes place in software, designing the software is designing the business.
Designers either need to participate in defining the business model or they will simply be its tool.
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Designers are laboring under defective job descriptions and a limiting framing of the field.
As a result, the outcomes we claim to be able to accomplish through design—business success by way of understanding and serving real human needs—aren’t happening as much as they sh...
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Because so much value inheres in a digital intermediary, the interface/interaction design is the business. Any designer only thinking of the customer or user experience is doing at most a third of the job.
The interaction not...
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People who work with complex information use a lot of diagrams and models in their work. Models go wrong when they have a surfeit of detail or stylistic embellishments, both impediments to understanding that arise from their creator’s anxiety about demonstrating expertise.
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Business culture and design culture are planets with different atmospheres. Business suffocates in the absence of positive numbers. Design subsists on subjective human experience.
Value to the user is qualitative. Value to the business is quantitative. In order to make holi...
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The fundamental challenge we are up against is that doing the right thing well is generally more expensive and time-consuming than doing the least you can get away with and figuring out how to defend it.
For example, the Lean methodology and the Minimum Viable Product technique are supp...
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This is a common question for people wanting to leap into web design. While you should have some basic knowledge and skills when you start, you don’t need a degree in design or development to start making money.
One of the beautiful things about becoming a web designer is that you can learn...
— Frank Chimero, Designer
Good UX design is all about putting the user first. Any aspect of a website, app or software that doesn’t consider the user’s needs is ultimately doomed to fail. A huge part of the UX design process is getting to know your target audience: what are their goals? Wh...
If there’s a problem with your product, you want to find out about it as early on in the production process as possible so that you can minimise the risk.
In the production world, I witnessed the lowest-value stage thinking first hand at the assembly line of a Toyota factory. Here, employe...
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