Squeezing math from a story
Business culture and design culture are planets with different atmospheres. Business suffocates in the absence of positive numbers. Design subsists on subjective human experience.
Value to the user is qualitative. Value to the business is quantitative. In order to make holistic decisions, you have to create a representation that makes that translation. Talking about value in the abstract does this. A business gets value and meaning expressed in money (or fungible equivalent). A user gets value expressed in a mental state, in meaning.
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