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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Business culture and design culture are planets with different atmospheres. Business suffocates in the absence of positive numbers. Design subsists on subjective human experience.
Value to the user is qualitative. Value to the business is quantitative. In order to make holistic decisions, you have to create a representation that makes that translation. Talking about value in the abstract does this. A business gets value and meaning expressed in money (or fungible equivalent). A user gets value expressed in a mental state, in meaning.
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To the extent that the business takes place in software, designing the software is designing the business.
Designers either need to participate in defining the business model or they will simply be its tool.
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Thinking about design in terms of the exchange of value, is the path to thinking about the whole problem. Even if a designer is making choices about a small part, they should be thinking about the whole.
Otherwise, they risk contributing to a beautiful experience that exploits people,...
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Designers are laboring under defective job descriptions and a limiting framing of the field.
As a result, the outcomes we claim to be able to accomplish through design—business success by way of understanding and serving real human needs—aren’t happening as much as they sh...
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Because so much value inheres in a digital intermediary, the interface/interaction design is the business. Any designer only thinking of the customer or user experience is doing at most a third of the job.
The interaction not...
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People who work with complex information use a lot of diagrams and models in their work. Models go wrong when they have a surfeit of detail or stylistic embellishments, both impediments to understanding that arise from their creator’s anxiety about demonstrating expertise.
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The fundamental challenge we are up against is that doing the right thing well is generally more expensive and time-consuming than doing the least you can get away with and figuring out how to defend it.
For example, the Lean methodology and the Minimum Viable Product technique are supp...
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Other curated ideas on this topic:
Lean Research plan: outlines the design research efforts necessary to discover the needs lurking below the surface problem. Prompts: How will you investigate the problem or user need? Where will you observe and interview your target customer/end-user in your research?
Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.
Product design’s found...
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