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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Who do you market to?
Not everyone. Never, ever everyone.
When marketing, you must start with the very smallest viable group.
If your marketing is for your YouTube channel, and you want to make videos on productivity you are setting yourself up for failure, your too broad, and you will be yelling into an ocean (I'll explain more on next idea).
So, shrink down the problem.
If you want to solve the problem of unproductivity, shrink it to only high schoolers... who are on the debate team...
the captains of the debate team... and compete in a specific type of debate (LD, PF), who don't have good coaches.
So why?
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MORE IDEAS ON THIS
Why the smallest viable market?
Think about it like this.
You don't run ads to sell floaties to a drowning man. You be there to give it.
However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties.
If someone has a real ...
197
971 reads
Marketing Vs. Advertising
Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.
Seth explains it as follows. When developing a "thing", you can create it and then search for costumers for that "thing". Or, you can find a problem that ...
204
1.25K reads
Why Do We Market?
no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).
We market to make change. Your product or service is solving a problem, it is changing someones life into a better life.
In this book, Seth Godin goes into ...
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1.65K reads
Now What?
Once you find your smallest viable market, you begin solving their problems. You begin making change, and you provide value. Better value than anything they have ever received before.
after some patience, your product, service, brand, will begin making waves, and you will continue to ride ...
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899 reads
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Hi friends! This is where I share ideas I’ve heard, revelations I’ve received, wisdom I’ve read: essentially anything I want to remember. Join the movement of value and understanding. Let’s grow, together.
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How do I find your "who"
Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can...
Identify your target market
Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group.
Retailers will also prefer it if th...
Pick a wellness habit, then link it to an a.m. ritual you already have.
This first tip is pretty broad, and that’s on purpose. So you might take some time to cultivate awareness through meditation. (One simple strategy: Close your eyes and ...
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