Naming

Begin by considering what kind of name you want. Descriptive names do just that: describe. Suggestive names, like CRACK + CIDER, use metaphors or association to hint at what the project is doing. They’re also the most common type of name because they’re unique and functional while also being creative. Last, blank-canvas names, like Apple or Google, are totally unrelated to the product they provide – but over time they begin to become a synonym for that product.