The Purpose Myth: Change the world, not your job eBook : Cramer, Charlotte, Stimola, Anthony, Naim, Jasmin, Bavishi, Parul: Books - Deepstash

(I had to give an Amazon link for the book because I couldn't find it in deepstash search.)

What you do is not who you are.

three core needs for job fulfillment. First, we need to survive – to have our material needs met. Next, to feel emotionally and spiritually fulfilled, we need to strive and feel like we’re making a difference in the world. And last, we need to thrive by learning new things and satisfying our curiosity.



A Purpose Project is a side hustle – something you can do to fulfill your need to strive and thrive while keeping your day job. When your actions line up with your core values, you tap into intrinsic motivation – the internal spirit that inspires and drives you. 

how do you tap into your intrinsic motivation? Start with an hour of honest self-reflection. Think about your values, morals, and beliefs to help you identify your “why” – the underlying reason driving your Purpose Project. 

In order to thrive, you must face things you've never have and do what you never did.


How to start you purpose project

  1. First, find a problem that you’re truly passionate about solving.
  2. Once you’ve found the problem, try asking yourself the “Five Whys.” This is an exercise that’ll help you explore why the problem exists. 
  3. what you’re going for is an idea that’s surprising and simple – something that makes people wonder, Why didn’t I think of that? Quantity of ideas is greater than quality of ideas.


Begin by considering what kind of name you want. Descriptive names do just that: describe. Suggestive names, like CRACK + CIDER, use metaphors or association to hint at what the project is doing. They’re also the most common type of name because they’re unique and functional while also being creative. Last, blank-canvas names, like Apple or Google, are totally unrelated to the product they provide – but over time they begin to become a synonym for that product. 


Start by drafting a pitch and putting it up on your wall. Look at it every day, and ask how you can simplify it. Can you get it down to one breath? Can you explain it to a ten-year-old? 

Next, you need to prepare different versions. Your first floor pitch is the single sentence elevator pitch – the basic essence of your idea. Your fifth floor pitch builds on that essence by providing context. And your top floor pitch highlights the wins you’ve already achieved, providing hard data that your idea actually works. 

But no matter what pitch you use, you need to focus on engagement


The point is to minimize distractions; this time is your life. 

Last, we need to talk about resistance. In The War of Art, Steven Pressfield describes resistance as the force that thwarts you when you have a real goal. The more important the goal, the more vulnerable you are, so the more resistance kicks in – and kicks your ass. Procrastination, perfectionism, and fear of failure are all forms of resistance. Unfortunately, the only cure is to face your fear and just start working. 


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