Letting customers lend a hand

When employees' effort to help is visible, customers not only appreciate and value their service more but often feel an urge to reciprocate. 

They will often take on some of the work themselves if the following conditions are met:

• They know how they can help.
• They are able to help.
• They believe their help is important.

For example, at the company Getaway, which rents out tiny cabins in the woods, a notice states, "You'd make our day by doing your dishes or tidying up before you go." The majority of guests clean up after themselves.