That means above all understanding your audience and targeting your speech.
Winston Churchill and Pres. Roosevelt masterfully used their communication skills to prepare and keep their nations in a war that at times seemed hopeless.
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"With great power comes great responsibility". We all know who said that, but it's so true.
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These remote workers are many times working from a wide range of geographical locations and all of them will have a separate take on what the project must look like on Google. Keep in mind that search engines give a different input to people living around the world.
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