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Proximity
It means nearness in the space between the shapes and objects which feels like relative to each other.
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379 reads
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Common Fate
If the elements in the designs move in a similar direction we perceive them are one group.
The movement can be communicated in a static design or using motion design.
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249 reads
Closure
Gives the hidden connection in the design which triggers the shape between the gaps in space and elements used on that canvas.
Our brain sees the things a whole rather than in a parts of whole. Based on this psychology we create the design with some parts of shapes and obje...
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442 reads
Similarity
An Object shares the similar feature or characteristics like:
- Shape
- Size
- Color or Texture
- Dimensions & Orientation
... which are recognised as a group.
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255 reads
Figure & Ground
A figure can be noticed based on its grounds like back and foreground. Usually the bigger area in the figure is assumed as a Background.
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292 reads
Focal Point
It draws the viewer’s attention to a particular element in the design.
Focal Point is also called as Emphasis , its primary act is to make all the elements lead viewers towards a Focal point.That point can be wherever in the Figure.
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204 reads
Continuity
When elements are arranged in such a way in a symmetric manner like a line that minimizes viewers’ abruption towards design.
Our Human eyes move from one object to another if it is arranged in a line or path.
63
249 reads
CURATED FROM
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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