Core Principles of Design - Deepstash
Closure

Gives the hidden connection in the design which triggers the shape between the gaps in space and elements used on that canvas.

Our brain sees the things a whole rather than i...

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Core Principles of Design

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Proximity

It means nearness in the space between the shapes and objects which feels like relative to each other.

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Similarity

An Object shares the similar feature or characteristics like: 

  • Shape
  • Size
  • Color or Texture
  • Dimensions & Orientation

 ... which are recognised ...

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Figure & Ground

A figure can be noticed based on its grounds like back and foreground. Usually the bigger area in the figure is assumed as a Background.

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Common Fate

If the elements in the designs move in a similar direction we perceive them are one group.

The movement can be communicated in a static design or using motion design.

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Focal Point

It draws the viewer’s attention to a particular element in the design.

Focal Point is also called as Emphasis , its primary act is to make all the elements lead viewers towards a Focal point....

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Continuity

When elements are arranged in such a way in a symmetric manner like a line that minimizes viewers’ abruption towards design.

Our Human eyes move from one object to another if...

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