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Focal Point
It draws the viewer’s attention to a particular element in the design.
Focal Point is also called as Emphasis , its primary act is to make all the elements lead viewers towards a Focal point.That point can be wherever in the Figure.
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Proximity
It means nearness in the space between the shapes and objects which feels like relative to each other.
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Common Fate
If the elements in the designs move in a similar direction we perceive them are one group.
The movement can be communicated in a static design or using motion design.
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Closure
Gives the hidden connection in the design which triggers the shape between the gaps in space and elements used on that canvas.
Our brain sees the things a whole rather than in a parts of whole. Based on this psychology we create the design with some parts of shapes and obje...
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Similarity
An Object shares the similar feature or characteristics like:
- Shape
- Size
- Color or Texture
- Dimensions & Orientation
... which are recognised as a group.
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Figure & Ground
A figure can be noticed based on its grounds like back and foreground. Usually the bigger area in the figure is assumed as a Background.
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Continuity
When elements are arranged in such a way in a symmetric manner like a line that minimizes viewers’ abruption towards design.
Our Human eyes move from one object to another if it is arranged in a line or path.
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CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Related collections
Other curated ideas on this topic:
1. Emphasis
Emphasis is the use of visual elements to create a focal point in a design. This can be done through the use of contrast, size, color, or placement.
3. Contrast
Contrast is the use of opposites to create visual interest. It can be used to create a focal point or to emphasize certain elements of a design.
Basic Graphic Design Principles
Repetition
- Definition: Repetition is simply repeating a single element many times in a design.
- Importance: To create a sense of unity and consistency throughout a design.
Contrast
- Definition: The difference between two or...
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