Run a “12 Days of Christmas” promo

“12 Days of Christmas” is a common Christmas promotion idea that adds some variety to holiday e-commerce marketing. During this type of promotion, each of the 12 days will typically focus on promoting one discounted item every single day. Starting December 10th, a different product is promoted each day.

This type of promotion does more than mix things up for your visitors – it adds an element of scarcity to your holiday marketing efforts. That’s because each item is discounted for only 24 hours.