#3

Hook your readers right away

• Optimize the opening sentences and paragraphs.
• Form an emotional connection and place your reader in the middle of a story.
• Begin with a story — this can help put your reader “in the narrative” and reel them in.
• Use a counterintuitive idea.
• Share a shocking statistic.
• Include something that will resonate with the reader by speaking directly about their situation, problem, or objective.
• Ask a question they can’t say no to.
• Use a metaphor, simile, or interesting visual description.