How to Write Copy that Generates Results [Semrush Research] - Deepstash

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How to Write Copy that Generates Results [Semrush Research]

semrush.com

How to Write Copy that Generates Results

With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with it and that your content drives conversions. Because the fact is: brands that develop well-planned and researched conten...

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Ensure you are using the correct keyword strategy

  • Select your primary keywords and target them along with the semantically related keyword.
  • Brief your copywriters properly so important keywords don't get lost in the process.

Come up with an ...

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Hook your readers right away

  • Optimize the opening sentences and paragraphs.
  • Form an emotional connection and place your reader in the middle of a story.
  • Begin with a story — this can help put your reader “in the narrative” and reel them in.
  • Use ...

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Cover the topic in-depth

  • The length of your content should align with your goals, audience, and industry standards.
  • Focus on delivering value and answering all your readers' possible questions.
  • Analyze your top organic rival's blog structure to make you...

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Settle on a readability level

  • People read at different levels. When writing, you need to know your reader well.
  • Focus on your reader persona profiles and tailor your content to their needs.

Avoid giant paragraphs and long sentences

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Keep your tone of voice consistent

  • Brands can (and should) aim to develop their own tone of voice to set themselves apart.
  • But this tone of voice also needs to be in line with the preference of their intended audience.

Add relevant links

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Include visuals

  • Images make posts more appealing to readers and trigger emotions.
  • Make sure to create your own graphics, infographics, and videos.

Focus on telling a story

  • Apply the key rules of storytelling, aligning wit...

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Write and design to convert leads

  • With conversion copywriting, focus on the target audience and include a call to action.
  • Emphasize the reward and value they will get.
  • Design your piece to convert. Ensure that taking the desired action is easy for the r...

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Finish on the right tone

  • Reiterate the one thing you want them to take away from the post.
  • Inspire and empower them to take action and put their knowledge into practice.

Put the reader first

  • Put yourself in the reader's s...

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