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Settle on a readability level
Avoid giant paragraphs and long sentences
Keep your tone of voice consistent
Add relevant links
Cover the topic in-depth
Focus on telling a story
With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with it and that your content drives conversions. Because the fact is: brands that develop well-planned and researched content generate real results.
Finish on the right tone
Put the reader first
Write and design to convert leads
Hook your readers right away
Ensure you are using the correct keyword strategy
Come up with an optimized headline
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