Think of a character that represents the people you want to work with (your avatar) and design your offering for just that person. Give them a name, and describe every detail of their pain, their fears, their hopes, their current situation… down to even the more tangible aspects of their lives like where they shop and their educational backgrounds.
This will allow you to hone what you have to offer precisely to what they want, and this will form the basis of your marketing messaging when you talk to them.
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Your passion is what you want to spend your time doing and not some random vision written on a blackboard in the sky that you somehow need to “discover”.
Ask yourself what you love doing day in day out, because ultimately this is your passion.
Work out what their biggest pain is.
Again, most people do this the wrong way. They think “who is most likely to pay me the money”, and even if they aren’t in the market they want to work with, they push on anyway.
If you pick your industry based only on how much money you think you can make, then you can expect to always be chasing the money.
If you take the time to align your day-to-day passion and your skills, you will flat out make the rest of the process much easier.
Never leave the scene of learning something new without taking a new action. It’s time for you to declare which action step you’re going to put some attention onto and why.
Monetization is the last thing that happens in the whole creation cycle. All the work has to be done upfront though. And even if you have cash, all of this needs to happen without even a minimal reward to spur you on.
Create a plan around how you are going to connect with them.
Create a database of people you can email (or snail mail) and build up a relationship with them. This is your audience. Make sure you have an easy way to be in touch with them so that you can communicate about ...
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Once you what makes them tick, it’s much easier to tailor your messaging and create engagement.
What is engagement? For the sake of simplicity, engagement could be defined as ANY action you take on social media! Write articles and create posts based on what they want to hear and specifical...
Treating life like a computer game could improve your general quality of life. If you think of yourself as a level 1 character you might be able to identify areas in need of improvement.
Work in those abilities and keep track of your progress. Gamify aspects of your life and use th...
If the people you know had to describe you and your deal, what would they say? What do you want them to say?
Clarifying people’s impressions of you doesn’t mean being fake, it actually means being yourself —being the person you want to think of yourself as.
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