The 3 Main Priorities for the Customer-Centric Marketer - Deepstash
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The 3 Main Priorities for the Customer-Centric Marketer

The 3 Main Priorities for the Customer-Centric Marketer

  1. Customer Success. This is a strategy that focuses on the relationship that aligns the client and the vendor goals where both receive mutually beneficial outcomes
  2. Customer Advocacy is a marketing strategy that takes two to tango. In order for the customers to advocate for the company/product, you must want them to advocate for you
  3. Customer-centric marketers must avoid raking in "short-term wins" because theses are often short-sghted. In order to win the favor of the customer you must create something of value that will last with them in the long run.

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Developing a Customer-Centric Marketing Strategy

Developing a Customer-Centric Marketing Strategy

  1. When strategies are supported by those at the top, teams will be inspired and do their best work. When leaders demonstrate these qualities internally, employees feel confident and reflect this to the customers
  2. Get to know the customers through interv...

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Customer-Centric Marketing

Customer-Centric Marketing

Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.

Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the sam...

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Change management strategy

  1. Create: Establish a feeling of urgency or hurriedness towards change.
  2. Build: Formulate a guiding coalition.
  3. Form: Develop a strategy to bring about change. This requires having a plan and a vision.
  4. Enlist...

The Duties of a Customer Success Manager

The Duties of a Customer Success Manager

Customer Success Managers are responsible for developing a positive and trusting relationship with the client. This is a unique role that is a hybrid of customer service and sales.

When keeping up with your customer's value, it is important to communicate with them in a wa...

Getting ready for 1:1 conversation

The most productive one-on-ones have some kind of structure, which requires you to do some prep beforehand. Basically, don’t just show up and chat—you’ll lose precious time in rambling conversations.

  • Is this time-sensitive? If it’s urgent, don’t wait for your next meet...

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