The 3 Main Priorities for the Customer-Centric Marketer
- Customer Success. This is a strategy that focuses on the relationship that aligns the client and the vendor goals where both receive mutually beneficial outcomes
- Customer Advocacy is a marketing strategy that takes two to tango. In order for the customers to advocate for the company/product, you must want them to advocate for you
- Customer-centric marketers must avoid raking in "short-term wins" because theses are often short-sghted. In order to win the favor of the customer you must create something of value that will last with them in the long run.
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