How to Build a Winning Customer-Centric Marketing Strategy - Help Scout

Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.

Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the same time ensure that their product or service can improve some aspect of the customers' work or life.

1. Customer Success. This is a strategy that focuses on the relationship that aligns the client and the vendor goals where both receive mutually beneficial outcomes
2. Customer Advocacy is a marketing strategy that takes two to tango. In order for the customers to advocate for the company/product, you must want them to advocate for you
3. Customer-centric marketers must avoid raking in "short-term wins" because theses are often short-sghted. In order to win the favor of the customer you must create something of value that will last with them in the long run.