How to Build a Winning Customer-Centric Marketing Strategy - Help Scout - Deepstash
How to Build a Winning Customer-Centric Marketing Strategy - Help Scout

How to Build a Winning Customer-Centric Marketing Strategy - Help Scout

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Customer-Centric Marketing

Customer-Centric Marketing

Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.

Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the same time ensure that their product or service can improve some aspect of the customers' work or life.


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The 3 Main Priorities for the Customer-Centric Marketer

The 3 Main Priorities for the Customer-Centric Marketer

  1. Customer Success. This is a strategy that focuses on the relationship that aligns the client and the vendor goals where both receive mutually beneficial outcomes
  2. Customer Advocacy is a marketing strategy that takes two to tango. In order for the customers to advocate for the company/product, you must want them to advocate for you
  3. Customer-centric marketers must avoid raking in "short-term wins" because theses are often short-sghted. In order to win the favor of the customer you must create something of value that will last with them in the long run.


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Developing a Customer-Centric Marketing Strategy

Developing a Customer-Centric Marketing Strategy

  1. When strategies are supported by those at the top, teams will be inspired and do their best work. When leaders demonstrate these qualities internally, employees feel confident and reflect this to the customers
  2. Get to know the customers through interviews, surveys, social media monitoring tools, and collect data from the support team that handles calls, emails, and list of prospect
  3. Have a personalized workflow system
  4. Publish content that customers want and need to read
  5. Collect feedback and iterate. Customer-centric marketing allows itself to listen, adapt, and respond to change.


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