Developing a Customer-Centric Marketing Strategy - Deepstash
Developing a Customer-Centric Marketing Strategy

Developing a Customer-Centric Marketing Strategy

  1. When strategies are supported by those at the top, teams will be inspired and do their best work. When leaders demonstrate these qualities internally, employees feel confident and reflect this to the customers
  2. Get to know the customers through interviews, surveys, social media monitoring tools, and collect data from the support team that handles calls, emails, and list of prospect
  3. Have a personalized workflow system
  4. Publish content that customers want and need to read
  5. Collect feedback and iterate. Customer-centric marketing allows itself to listen, adapt, and respond to change.

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MORE IDEAS FROM THEARTICLE

Customer-Centric Marketing

Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.

Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the same time ensure that their product or service can improve some aspect of the customers' work or life.

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The 3 Main Priorities for the Customer-Centric Marketer
  1. Customer Success. This is a strategy that focuses on the relationship that aligns the client and the vendor goals where both receive mutually beneficial outcomes
  2. Customer Advocacy is a marketing strategy that takes two to tango. In order for the customers to advocate for the company/product, you must want them to advocate for you
  3. Customer-centric marketers must avoid raking in "short-term wins" because theses are often short-sghted. In order to win the favor of the customer you must create something of value that will last with them in the long run.

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Customer Experience vs. Customer Success

Customer Experience (CX)

  • Considers the customer from the very beginning
  • The CX team relies on understanding how the customers think adn feel towards the company
  • Every interaction performed whether human or digital, feeds into the understanding and development of a great customer experience

Customer Success (CS)

  • The CS team works to understand how the customer engages with the product post-sale in order to identify ways to optimize their engagement
  • They work with the product teams in order to heighten the amusement and improve upon the frustration points of the customers

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Land and Expand

In sales, “Land and Expand” is a strategy to land a customer with a small deal, and then sell into the organization to expand your footprint to more seats, additional departments or more products and services.

Land and expand plays out like this in a SaaS:

  1. An individual user signs up for a free trial
  2. Then converts to a paid user
  3. Then you get as many other users in that company as you can
  4. Finally, you convince key decision makers to adopt your product across the organization 

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The business will suffer a BIG LOSS without a Customer Support

Would you believe that you can earn a lot more from your past clients rather than acquiring new ones?

How can you nurture and address clients' questions if you are busy networking and scaling your business?

Having reliable customer support can save you from the heartache of seeing your customers going to your competitors.

Do you want to take it to the next level? 

"Reliable and Economical?"

Virtual Assistants might be the right fit for you.

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