Developing a Customer-Centric Marketing Strategy
- When strategies are supported by those at the top, teams will be inspired and do their best work. When leaders demonstrate these qualities internally, employees feel confident and reflect this to the customers
- Get to know the customers through interviews, surveys, social media monitoring tools, and collect data from the support team that handles calls, emails, and list of prospect
- Have a personalized workflow system
- Publish content that customers want and need to read
- Collect feedback and iterate. Customer-centric marketing allows itself to listen, adapt, and respond to change.
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