Create a plan around how you are going to connect with them.

Think of a character that represents the people you want to work with (your avatar) and design your offering for just that person. Give them a name, and describe every detail of their pain, their fears, their hopes, their current situation… down to even the more tangible aspects of ...

If you pick your industry based only on how much money you think you can make, then you can expect to always be chasing the money.

Monetization is the last thing that happens in the whole creation cycle. All the work has to be done upfront though. And even if you have cash, all of this needs to happen without even a minimal reward to spur you on.

Your passion is what you want to spend your time doing and not some random vision written on a blackboard in the sky that you somehow need to “discover”.  

Work out what their biggest pain is.