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Mindfulness
Prioritization
Personal growth and development
The Three Bosses of SEO
Creating high-quality content, making sure that you have a solid link-building strategy, making sure your site is technically sound, are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic wider lens. You have to take a step back and look at what you're doing and why you're doing them in order for you to get the results that you need.
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MORE IDEAS ON THIS
Your Business
- Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
- Competitors: Direct & informational competitors (provide information to your ideal audience).
- Resources: Time, budget, & personnel.
- Brand identity + recognition: D...
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86 reads
Search Engines
- Business model: Have a site that is in line with their business.
- Natural language processing: Cater your content towards the goal of helping people get answers to things that they search for in a natural way.
- Expertise, authoritativeness, & trust
- Links: Backlinks & in...
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38 reads
Searchers
- Search intent & relevance
- Topics, not keywords
- Personal factors: The emotional, psychological, social, & economic factors affecting them.
- Brand affinity and trust
- Trends & seasonality
- Search behavior: Study what's changing in their search behavior & re...
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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Reframe challenges.
"If you change the way you look at things, the things you look at change." —Wayne Dyer
A good strategy is to look at difficult situations and obstacles as opportunities that will help you and those around you grow....
Understand the Problem
Often the most difficult step, because it's easy to focus on the wrong part of the problem, or look at the problem too broadly.
The first thing you need to do is reduce it to its simplest and purest form so you know exactly what you're dealing with. While you're doing this, you need ...
The seven core skills to build
- Taking any problem and being able to develop a strategy to resolve it.
- A PM that is good at nothing else but execution is valuable to a team.
- Communication. Everything you do as a product manager is done through writing, spea...
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