Search Engines
- Business model: Have a site that is in line with their business.
- Natural language processing: Cater your content towards the goal of helping people get answers to things that they search for in a natural way.
- Expertise, authoritativeness, & trust
- Links: Backlinks & internal links.
- Core web vitals
- Indexability
- Schema markup
- Query deserves freshness: For certain queries, the search engines determine that more up-to-date information is more relevant than other types of content, so they refresh them more frequently.
- Ongoing updates
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How Search Engines Work
Search engines utilise web crawlers (also called spiders or bots) to crawl the web and fetch information about web pages. As they crawl each page, they index and store data such as page content, metadata, links and more.
This indexed data i...
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