Nontechnology companies turn to software-based models

It may seem essential for software to become the core of a business model for a broad cross-section of companies. For example, among industrial companies, 38% say they aspire to generate over 50% of revenues within the next three years from digital technologies.

However, it doesn't mean it will be easy. There are a handful of successful cases of non-software companies building software businesses. Many companies head in the wrong direction because of common misconceptions.