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Nontechnology companies turn to software-based models
It may seem essential for software to become the core of a business model for a broad cross-section of companies. For example, among industrial companies, 38% say they aspire to generate over 50% of revenues within the next three years from digital technologies.
However, it doesn't mean it will be easy. There are a handful of successful cases of non-software companies building software businesses. Many companies head in the wrong direction because of common misconceptions.
20
178 reads
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Repurpose your IT talent
It is a misconception that a company should hire a few senior executives from tech companies and repurpose their own IT talent in software-business building.
Non-tech companies need a lot of digital talent to shift successfully to a software model. But when it comes to top ...
19
86 reads
Relying on your existing sales-force
You may be confident in your sales force and its good relationship with customers, but selling software is different from other products as it requires technical chops and deeper vertical expertise. Your existing sales force may lack some understanding of the software they're try...
19
55 reads
Build scale by acquiring small players
Many businesses improve company performance by the consistent acquisition of small players. But in the case of a nonsoftware company buying software assets, it is not effective.
Smaller digital acquisitions often create difficulties integrating the new comp...
19
64 reads
It's an engineering transformation
People may think companies become successful because of software engineering transformation.
However, product management and product organisation play a bigger role, where product managers are more like mini-CEOs for a product. The digital transition is a business-model transformation
19
108 reads
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