Four myths about building a software business - Deepstash
Nontechnology companies turn to software-based models

It may seem essential for software to become the core of a business model for a broad cross-section of companies. For example, among industrial companies, 38% say they aspire t...

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Four myths about building a software business

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People may think companies become successful because of software engineering transformation.

However, product management and product organisation play a bigger role, where product managers ar...

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It is a misconception that a company should hire a few senior executives from tech companies and repurpose their own IT talent in software-business building.

Non-tech companies need a...

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Many businesses improve company performance by the consistent acquisition of small players. But in the case of a nonsoftware company buying software assets, it is not effec...

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You may be confident in your sales force and its good relationship with customers, but selling software is different from other products as it requires technical chops and deeper vertical expertise...

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