Repurpose your IT talent
It is a misconception that a company should hire a few senior executives from tech companies and repurpose their own IT talent in software-business building.
Non-tech companies need a lot of digital talent to shift successfully to a software model. But when it comes to top performers, your company competes with leading tech firms, meaning you are more likely to lose. You risk overpaying for lower-performing talent. To get the talent you need, second- or third-tier regions may be better.
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