Build scale by acquiring small players

Many businesses improve company performance by the consistent acquisition of small players. But in the case of a nonsoftware company buying software assets, it is not effective.

Smaller digital acquisitions often create difficulties integrating the new companies because the companies differ dramatically from one another. It is better to focus on anchor digital acquisition. When the bigger purchase has been integrated, your own organisational culture is digitally adjusted, putting you in a better position to start acquiring additional assets.