Relying on your existing sales-force - Deepstash

Relying on your existing sales-force

You may be confident in your sales force and its good relationship with customers, but selling software is different from other products as it requires technical chops and deeper vertical expertise. Your existing sales force may lack some understanding of the software they're trying to sell and the expertise to win customer confidence.

An alternative is to pull in a set of specialists that your existing sales force can contact in the sales process.

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