Conduct a content audit
A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.
- Assess your content strategy from various sides - what's working, what needs improvements.
- Choose ways to track your content's performance. Any goals should have a key performance indicator (KPI).
- Consider using analytics tools to assess the performance of your content.
- Assess how your competitors are doing.
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Step 5: Adjust Your Content Marketing Strategy
It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.
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The Importance of Content Intelligence
A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:
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