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The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Conduct a content audit
A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.
- Assess your content strategy from various sides - what's working, what needs improvements.
- Choose ways to track your content's performance. Any goals should have a key performance indicator (KPI).
- Consider using analytics tools to assess the performance of your content.
- Assess how your competitors are doing.
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Choose a content management system
You need to publish content regularly. A content marketing calendar can help you track your content and when, where, and what should be published.
Consider content management system tools (CMS) to create, manage, and track your content.
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Define your distribution channels
- Choose how to deliver content to your audience. Distribution channels should be based on your business goals, content marketing goals, and platforms where you can best reach your target audience.
- Don't publish the same narrative on multiple platforms...
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Define your target audience
Once you have set goals, conduct research on your target audience.
- Who are you creating content for?
- What problem will your content solve for your audience? A RACE framework can help you document your company's actions to draw, engage, and conv...
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Content marketing strategy
A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.
A documented content strategy will help to avoid:
- ...
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Define your goals
Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.
The SMART goals framework can be helpful.
- Specific. Goals should be clear.
- Measurable...
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Define your brand identity, content type, and format
Consider what makes your product unique and why your customers should support you.
Provide a suitable content format for where your customers are.
- Top of the funnel (TOFU): blog posts, "how-to" guides, infographics, checklists, ebooks, video tutorials.
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Step 5: Adjust Your Content Marketing Strategy
It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.
Note what works & ex...
The Importance of Content Intelligence
A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:
- Generating a deep understanding of your target audience and what they like based on data and analysis
- Helps you to create content that is centered around y...
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