• Choose how to deliver content to your audience. Distribution channels should be based on your business goals, content marketing goals, and platforms where you can best reach your target audience.
• Don't publish the same narrative on multiple platforms...

Once you have set goals, conduct research on your target audience.

• Who are you creating content for?
• What problem will your content solve for your audience? A RACE framework can help you document your company's actions to draw, engage, and conv...

A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.

A documented content strategy will help to avoid:

...

Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.

The SMART goals framework can be helpful.

• Specific. Goals should be clear.
• Measurable...

Consider what makes your product unique and why your customers should support you.

Provide a suitable content format for where your customers are.

• Top of the funnel (TOFU): blog posts, "how-to" guides, infographics, checklists, ebooks, video tutorials.