Understand your customer
You need to know who you are talking to. Defining your target audience goes a long way to crafting your message.
- Who is your target market?
- What do you get asked most often by your customers?
- What are the most frequent pain points or comments you get?
Whether you go digital or hand out leaflets on the street, a targeted message is likely to have a bigger impact than a blanket campaign.
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Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers cond...
Talk to people in your field
You can often get surprisingly good data just by talking to people in your field.
Most people don’t love being asked, “What do you earn?” but will happily share if you ask, “What would you expect a job like X at a company like Y to pay?” You can also try talking to recruiters and se...
Not framing your remarks
In general, the higher up the audience, the less detail you should be providing. Frequently, executives get tuned out when they report to higher levels and provide too much detail about their topic.
FIX: Cater your comments to the highest level person in the room, and address what he...
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