Do people know what you're selling? You might think it's obvious, but it may not be to a potential customer. Make sure people know about all the services you provide. Have a clear and easy way for people to contact you, and consider making your prices readily available on your pamphlets, website ...

Email marketing is great for getting the word out, but did you know open rates can climb significantly by reducing the words you use in your subject line? Remember, you are not telling the whole story - you just want the person getting the email to be interested enough in what you have to say to ...

SEO, or Search Engine Optimisation, is the process of designing your website (and its content) so that it appears near the top of the list in search results.

According to Smart Insights, the first five organic search results (below the paid adverts) account for 67% of all clicks. After all...

You need to know who you are talking to. Defining your target audience goes a long way to crafting your message.

• Who is your target market?
• What do you get asked most often by your customers?
• What are the most frequent pain poin...

If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult.

Don't worry - here are eight ways you can stand out from the ...

There is no getting away from it - we live in a world where social media rules, so you might as well begin using it to your advantage! To avoid being overwhelmed, choose one or two platforms to engage on.

• Discover the best social media platform for your business

Just because we live in a digital world, don't write off outdoor advertising, like billboards. Choosing a striking image and a few keywords with a clear call to action will still get you noticed. Work with an agency and it won't necessarily break the budget to make that person at the bus stop rea...