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How to make rational decisions
The role of biases in decision-making
The impact of social norms on decision-making
There's no denying that everyone likes a freebie. Consider handing out samples or running a competition. You don't have to go big on this one, use it to showcase your product or service and get you noticed.
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A happy customer is a returning customer, and word of mouth is a great and free tool available to you. People trust recommendations from people they know. If you make the best bacon butty in Ipswich, make sure that it's the same every time. There is nothing worse than inconsistent service,and if ...
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46 reads
Do people know what you're selling? You might think it's obvious, but it may not be to a potential customer. Make sure people know about all the services you provide. Have a clear and easy way for people to contact you, and consider making your prices readily available on your pamphlets, website ...
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33 reads
Email marketing is great for getting the word out, but did you know open rates can climb significantly by reducing the words you use in your subject line? Remember, you are not telling the whole story - you just want the person getting the email to be interested enough in what you have to say to ...
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47 reads
SEO, or Search Engine Optimisation, is the process of designing your website (and its content) so that it appears near the top of the list in search results.
According to Smart Insights, the first five organic search results (below the paid adverts) account for 67% of all clicks. After all...
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39 reads
You need to know who you are talking to. Defining your target audience goes a long way to crafting your message.
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70 reads
If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult.
Don't worry - here are eight ways you can stand out from the ...
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96 reads
There is no getting away from it - we live in a world where social media rules, so you might as well begin using it to your advantage! To avoid being overwhelmed, choose one or two platforms to engage on.
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41 reads
Just because we live in a digital world, don't write off outdoor advertising, like billboards. Choosing a striking image and a few keywords with a clear call to action will still get you noticed. Work with an agency and it won't necessarily break the budget to make that person at the bus stop rea...
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40 reads
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I like to motivate and give advice to others. I want that everyone should be successful in their career with their skills and passion...
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As a freelancer, you are a big part of your brand. Consider how to market yourself. Think of ways you can set yourself apart from your competition.
Don't just market your service or product. Most clients will choose to work with you because of you.
The service must be usable by everyone who needs to use it, regardless of their circumstances or abilities. No one should be less able to use the service than anyone else.
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