Be consistent
A happy customer is a returning customer, and word of mouth is a great and free tool available to you. People trust recommendations from people they know. If you make the best bacon butty in Ipswich, make sure that it's the same every time. There is nothing worse than inconsistent service,and if your customer knows they will always get the same from you,they are likely to not only return,but tell others.
However you choose to engage, the number one rule is to not get discouraged if your campaign is not an overnight success.
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