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Less-obvious cases
Sometimes there can be two pages that have a similar/same name but the content is actually about two different things.
Here Google may decide that the SERP is ambiguous, and the keyword requires multiple intents to be served, and the same website happens to have the best page for two of those intents.
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Classic cannibalization
We see that out of the two URLS, one of them ranks, the other just falls away to oblivion, isn't even in the top 100. There's only ever one appearing at the same time, and they supplant each other in the SERP. When we see this kind of behavior, we can be pretty confident that what we're seeing is...
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Questions to ask (contd.)
Consolidate or differentiate?
If there should only be 1 page, take the 2 pages, combine the best content, pick the strongest URL in terms of backlinks & history, etc., & redirect the other URL to this combined page.
If 2 pages are needed, make sure that they'r...
2
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What is cannibalization?
Cannibalization is where one site has two competing URLs and performs, we suspect, less well because of it.
Possible reasons for low performance:
- the site is splitting its equity between its two different URLs
- Google is getting confused about which one to show
- Go...
3
26 reads
Questions to ask
Do we think we're underperforming?
Are there other examples of similar keywords where there was only 1 page that was doing better? Or was it when the 2nd page was introduced that the 1st collapsed?
Do competing pages both appear?
In case of simi...
2
4 reads
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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Use descriptive and distinct metadata
They are useful for helping visitors understand what the visual content on a page looks like without being able to see it & serve as important information Google pays attention to when trying to gather what a page is about.
Image SEO metadata needs to be:
- Descriptive so explains ...
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