Less-obvious cases
Sometimes there can be two pages that have a similar/same name but the content is actually about two different things.
Here Google may decide that the SERP is ambiguous, and the keyword requires multiple intents to be served, and the same website happens to have the best page for two of those intents.
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Use descriptive and distinct metadata
They are useful for helping visitors understand what the visual content on a page looks like without being able to see it & serve as important information Google pays attention to when trying to gather what a page is about.
Image SEO metadata needs to be:
- Descriptive so explains ...
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