Cannibalization - Deepstash


5 ideas


49 reads

Being a Graphic Designer in the Modern World

Learn more about marketingandsales with this collection

How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Being a Graphic Designer in the Modern World

Discover 62 similar ideas in

It takes just

10 mins to read

What is cannibalization?

What is cannibalization?

Cannibalization is where one site has two competing URLs and performs, we suspect, less well because of it. 

Possible reasons for low performance:

  1. the site is splitting its equity between its two different URLs
  2. Google is getting confused about which one to show
  3. Google considers it a duplicate content problem or something similar


26 reads

Classic cannibalization

We see that out of the two URLS, one of them ranks, the other just falls away to oblivion, isn't even in the top 100. There's only ever one appearing at the same time, and they supplant each other in the SERP. When we see this kind of behavior, we can be pretty confident that what we're seeing is some kind of cannibalization.


8 reads

Less-obvious cases

Sometimes there can be two pages that have a similar/same name but the content is actually about two different things.

Here Google may decide that the SERP is ambiguous, and the keyword requires multiple intents to be served, and the same website happens to have the best page for two of those intents.


6 reads

Questions to ask

Do we think we're underperforming?

Are there other examples of similar keywords where there was only 1 page that was doing better? Or was it when the 2nd page was introduced that the 1st collapsed?

Do competing pages both appear?

In case of similar keywords that are less ambiguous in intent, if those 2 keywords had completely different results, one could have 2 separate pages & make sure that they're clearly differentiated. But if same pages appear on all similar keywords, consider having 1 page as well because that seems to be what Google is preferring. It isn't separating out these intents.


4 reads

Questions to ask (contd.)

Consolidate or differentiate?

If there should only be 1 page, take the 2 pages, combine the best content, pick the strongest URL in terms of backlinks & history, etc., & redirect the other URL to this combined page.

If 2 pages are needed, make sure that they're clearly differentiated in terms of intent, information, & keywords.


5 reads



Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates