Keep reading for FREE
Cannibalization is where one site has two competing URLs and performs, we suspect, less well because of it.
Possible reasons for low performance:
We see that out of the two URLS, one of them ranks, the other just falls away to oblivion, isn't even in the top 100. There's only ever one appearing at the same time, and they supplant each other in the SERP. When we see this kind of behavior, we can be pretty confident that what we're seeing is some kind of cannibalization.
Sometimes there can be two pages that have a similar/same name but the content is actually about two different things.
Here Google may decide that the SERP is ambiguous, and the keyword requires multiple intents to be served, and the same website happens to have the best page for two of those intents.
Do we think we're underperforming?
Are there other examples of similar keywords where there was only 1 page that was doing better? Or was it when the 2nd page was introduced that the 1st collapsed?
Do competing pages both appear?
In case of similar keywords that are less ambiguous in intent, if those 2 keywords had completely different results, one could have 2 separate pages & make sure that they're clearly differentiated. But if same pages appear on all similar keywords, consider having 1 page as well because that seems to be what Google is preferring. It isn't separating out these intents.
Consolidate or differentiate?
If there should only be 1 page, take the 2 pages, combine the best content, pick the strongest URL in terms of backlinks & history, etc., & redirect the other URL to this combined page.
If 2 pages are needed, make sure that they're clearly differentiated in terms of intent, information, & keywords.
MORE LIKE THIS
Ready for the next level?
Read Like a Pro
Explore the World’s
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
2 Million Stashers
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Claim Your Limited Offer
Get Deepstash Pro
75% OFF | 1-Year Pro Subscription