Cannibalization - Deepstash
What is cannibalization?

Cannibalization is where one site has two competing URLs and performs, we suspect, less well because of it. 

Possible reasons for low performance:

  1. the site is splitting its eq...

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Cannibalization

moz.com

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We see that out of the two URLS, one of them ranks, the other just falls away to oblivion, isn't even in the top 100. There's only ever one appearing at the same time, and they supplant each other ...

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Sometimes there can be two pages that have a similar/same name but the content is actually about two different things.

Here Google may decide that the SERP is ambiguous, and the keyword requi...

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Do we think we're underperforming?

Are there other examples of similar keywords where there was only 1 page that was doing better? Or was it when the 2nd page was introduced ...

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Consolidate or differentiate?

If there should only be 1 page, take the 2 pages, combine the best content, pick the strongest URL in terms of backlinks & history, etc., &a...

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