Understand your buyer journey

What is the product a customer buys immediately before they buy yours? Usually, customers, especially during a process of digital transformation, are on a journey.

Examples: 

• modernizing the sales infrastructure from simply Salesforce to a broader suite of call recording, marketi...

There are many reasons why you might procrastinate.

You may end up in a trap of analysis paralysis, you may run over the same options, hoping for some new evidence to appear, or toggle between two choices, unable to determine which is better.

Bloodstain pattern analysis and crime scene analysis are not for the casual investigator who intends only to graze the surface, find a quick answer, and move on. The bloodstain pattern analyst is truly one who reconstructs crime scenes. As such, he or she must understand all of t...