The emotional component of stickiness - Deepstash

The emotional component of stickiness

The goal of making a message emotional is to make people care. Feelings inspire people to take action.

  • The easiest way to make people care is to form creative associations between something they already care about and something they don't care about (yet). 
  • Appealing to self-interest. A common mistake is to emphasize a feature over benefits. For example, telling people you have the best seed instead of stating that it will give them the greenest lawn.
  • Appealing to identity. Focusing on intangibles such as self-esteem or a sense of duty is more powerful than focusing on money.


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The idea is part of this collection:

Persuasive storytelling

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How to use storytelling to influence and persuade

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The Components of Emotional Intelligence

  1. Self-Awareness - when you can recognize your own emotions
  2. Self-Management - being in control of your reactions and emotions
  3. Social Awareness - being able to understand what is happening to the society you're in; and

Poor outlook

Poor outlook

Low self-worth also cuases people to feel that there is little chance that the future will be any better.

  • These feelings of hopelessness can make it hard for people with low self-esteem to engage in behaviors

The people that do like you

The people that do like you

Spending time with people that care about you can boost your self-esteem and help you to feel more secure.

Being with people who appreciate you will be in the long run a much more fulfilling use of your time and social energy.

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